About Sue

“The food business is the most enthused, evolving, and energized industry in North America, and “promoting the message of good food is the best part of this business.”

FoodbyDesign’s mission is to create compelling impressions on the consumer and measurable results for the trade and suppliers.

Spicer, comes by her last name honestly, she is a dedicated food aficionado and home economist who has been in the business of “good food” for over 20 years.  Sue owns and manages FOODbyDESIGN, she works with commodity marketing groups, public relations firms, and consults with manufacturers, suppliers, retailers, and food-service providers to implement successful consumer promotions.

Successful product events that return on investment, for the supplier, the retailer and the consumer are the result of effectively communicating products to engaged customers. Sue understands how to present and link key messages to every stakeholder in the food communications chain.

Sue is a trained media spokesperson with regular media appearances on food related topics, a skilled food stylist, food editor and food writer.

Contact Sue

Contact FOODbyDesign

Office: 1-403-245-4417
Cell: 1-403-703-4417
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